Watch4Moi – Luxury Watches WordPress WooCommerce Store

Desktop view


Responsive, secure and accessible with a strong focus on exceptional user experience on all devices. Manage content effortlessly with our intuitive admin panel. Enjoy the smooth online experience of purchasing luxury products.

The Task

The client’s request was to create a visually captivating website that not only adheres to the highest accessibility standards but also prioritizes robust security and exceptional performance. With a sophisticated and elegant design, Watch4moi has to successfully capture the essence of the brand’s identity and resonate with its target audience.

To facilitate effortless management of the website, a user-friendly admin panel should have been implemented. Leveraging the power of Advanced Custom Fields (ACF) and Gutenberg blocks, the client wanted to be empowered with seamless control and easy updates, ensuring a streamlined and efficient content management process.

As an added advantage, the owner asked us to make the website excel in Core Web Vitals metrics, providing exceptional loading times and responsiveness, thus delivering an outstanding user experience. In addition, stringent security measures should have been implemented to safeguard visitor data and instill trust in the website’s integrity and reliability.

Design has been provided by a partnered company.

Mobile view


Completion date: 13/04/2023

  1. Responsive Design

    Since luxury brands have a very specific customer target, the main goal was to ensure that the website offers the exceptional user-experience, which includes a fully responsive website that automatically adjusts its layout and content to provide an optimal viewing experience on various devices, including desktops, tablets, and smartphones.

  2. Cross-Browser Compatibility

    Cross-browser compatibility was adjusted to ensure the website functions correctly and consistently across popular web browsers, including but not limited to Chrome, Firefox, Safari, and Edge.

  3. Accessibility Standards

    We made the site adhere to the Web Content Accessibility Guidelines (WCAG) to make the website accessible to users with disabilities or impairments.

  4. Security Measures

    Our team implemented robust security measures to protect the website from vulnerabilities and potential cyber threats. The minimal possible amount of plugins has been used. Website also uses HTTPS protocol which is a must have nowadays.

  5. Site structure

    • website was built with Profi.Dev WordPress theme using Gutenberg blocks and ACF Pro plugin;
    • admin panel allows easy management of website content, layout, and functionality;
    • intuitive interface within the admin panel is great for managing various website elements, including text, images, menus, and page templates.
  6. Interactive Elements

    Interactive elements were implemented to engage users (parallax effect, video inserts throughout the site pages)i

  7. Purchase flow

    User is able to express his interest toward the product  through the enquire form on a product page. The data, submitted via the form (Contact form7) will be sent to the website admin’s email. Down the line, there should be a possibility to purchase the products directly through the site, so WooCommerce was set up and products were already created inside it.

  8. Forms setup

    Apart from the enquire form on product page, site offers a contact form through which user can reach out to the website owner in order to get answer to his question. The form is built on “Contact form 7” plugin to allow easy changes in the future and set up with with SMTP. Newsletter form in the footer allows website owner to collect email addresses from visitors who are interested in receiving updates, news, promotions, or other relevant content.

  9. Data migration from the old website

    Products migration (export-import) from the old website to new website was implemented using WooCommerce default possibilities to save time and project budget.

  10. Performance check and final testing

    In order to ensure that the website offers decent user experience, the following points were addressed: cache setup, images optimisation, general loading time, code efficiency check. Before the migration to the production site, website was tested on a wide range of devices (mobile, tablet and desktop) and most popular browsers.

  11. SEO setup

    Yoast SEO was used which is a popular WordPress plugin that helps optimize website for search engines. It provides a range of tools and features to improve on-page SEO and enhance the visibility of websites in search engine results.